Friday, September 27, 2002

Metatags

An End to Metatags (Enough Already) by Andrew Goodman. pt.1, pt.2
My recent editorial about metatags generated some helpful reader responses. My basic point still holds. Metadata as currently structured, in the context of a non-ideal world, is open to spam and deception, and most search engines give meta tags very little weight. The overworked site owner would probably find it a relief to simply stop using meta keywords and possibly descriptions entirely.