Friday, September 27, 2002

Structured Data

Here is an article written for the Web folks that discusses the advantages of having data in fields as opposed to free text. Harmonizing Search and Content Management by Carl Sutter.
A CMS can significantly improve site searches by normalizing (and even automatically generating) Meta information such as key words, page titles, content descriptions, structured asset descriptors, categories, and so forth. The result is improved site searches for your visitors, potentially improved Internet search engine rankings (Search Engine Optimization), and reduced cost and effort on your part to add these features to your site.