Tuesday, December 10, 2002

Writing

The latest issue of The Plain Text Gazette is now available.
"You've spent 2 years and GBP 2 million to create the ultimate content management system. Your staff have reached the nirvana of 'total relevance' where they have precisely the right amount of information they need. But because it's so boring and badly written, they don't read it. The board wants to see a return on their massive investment reflected in usage statistics. You have but a tiny bit of budget remaining. What should you spend it on?"
The answer is better writing and editing. I started this 'blog to practice writing clearly and concisely. This newsletter is a valuable for anyone wishing to communicate.