Today Google launched its behavioral targeting ad program, which it calls "interest-based advertising." This move has been widely expected once Google completed its $3.1 billion acquisition of DoubleClick one year ago today....There is more information on the Electronic Frontier Foundation website.
So we worked with Google to seek a new solution. Google accepted the technical challenge, and the result is the Advertising Cookie Opt-Out Plug-in, which allows users to keep their opt-out status for a particular browser even when they clear all cookies. We appreciate that Google was responsive to the opt-out cookie concerns, and especially pleased that the plug-in is available as an open source project. We look forward to it being available for Safari, Chrome and other browsers, not just IE and Firefox.
Monday, March 23, 2009
Not cataloging, but maybe we should be aware of this privacy issue.