Tuesday, August 23, 2011

Broadcasting Metadata

Independence between description and content i...Image via WikipediaMetadata, especially MPEG-7, seems an important trend at the latest International Broadcasting Conference.
Metadata has never really got the juices going at IBC or anywhere else, but now at least it is being much more talked about and taken seriously by all participants in the content value chain. This will be reflected at IBC2011, where the fast expanding role of metadata in search and recommendation will be witnessed both in the conference and on the show floor. Even now metadata will not immediately leap out at delegates, since many of the relevant products and discussion topics will be under the heading of media asset management (MAM).
Thanks to Gary Price for bringing this to my attention.

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